Careers in Media Profession and Emerging Technologies – Artificial Intelligence and Voiceover Artists

This paper investigates the impact of artificial intelligence (AI) on voiceover work within the media
profession. Utilizing empirical studies in related fields and a mixed-methods approach, the study
explores industry attitudes, audience preferences, and adaptation strategies in response to AI-driven
voice synthesis technologies. Findings reveal widespread concern among voiceover artists and
media professionals regarding the potential displacement of human workers by AI technologies.
Additionally, there is a recognition of the need for continuous skill development and adaptation to
remain competitive in the industry. Despite concerns, audience preferences overwhelmingly favour
human voices over AI-generated voices, highlighting the enduring value of human creativity and
connection in media content. The discussion synthesizes these findings to highlight the complex
interplay between technological innovation, labour dynamics, and cultural values in shaping the
future of voiceover work and the media industry. The study concludes with recommendations to
foster collaboration, embrace ethical design principles, promote diversity and inclusion, and support
policy initiatives to navigate the challenges and opportunities presented by AI in the media
profession