The deliberate juxtaposition of extremely new technology and very old social patterns is the
defining feature of our society. The growing popularity of social media and its integration into
students’ daily social interactions is a clear indication, one of such being the use of emojis to
replace written texts in conversations. This study thus employed social semiotic analysis to
examine how emojis are used in four (4) randomly selected group WhatsApp chats from the
Department of Mass Communication, Caleb University. In addition to showing how these students
have domesticated these emojis, the study looked at how students have always understood the
representation of these symbols or signs in their own contexts, taking into account the idea that
representation is a contested space because meanings are not only generated in the context of
communication but also are capable of polysemic interpretations. The discussions span four
student levels. In order to guarantee that there were more people participating in the discussion,
the student forum chat or platform was chosen. A forum user was instructed to provide a
screenshot of some of the chats in which the emojis manifested. The data used in this study
consisted of seven (7) conversations. Using the Peircean elements of sign Text/substance,
Denotation, and Connotation as the models of analysis, a qualitative approach was used to analyze
the emojis. It was discovered that emojis have been shown to be instances of signs that fit the
description of substances, making them compatible with Sanders Peirce’s denotative and
connotative elements. The study concludes that Emojis help students to communicate
meaningfully and effectively because they foster internal connections. However, in the case where
emojis are used improperly, they could send the wrong meanings, create issues, and lead to
misunderstandings for both the addresser and the addressee.
Keywords: Conversations, Emojis, Mass Communication, Semiotic Analysis, Social Media and
Students