Artificial Intelligence, shortly known as ‘AI’ has taken a vast shape technologically purposely to help humans in carrying out programed functions in place of human efforts. Available studies suggest that AI has transformed the way public relations professionals communicate with their audiences, enabling them to offer more focused and customized information, analyze data more effectively, and respond to issues and crises more efficiently. Its services are notable in the areas of media evaluation, tracking, reporting, content development, social media management, and crisis and campaign response. The study was to properly evaluate the roles that AI plays in modern public relations (PR), look at the consequences of AI in PR now, and ascertain extent AI is being used in PR today in Nigeria. Survey research approach helped in gathering data. Findings suggest that AI was helpful to the PR practitioners to some extent. The results also acclaim that the Nigerian PR practitioners were using chatbots to provide timely customer care information needs, enhance relationships with customers, and efficiently handle large datasets. Based on this, the researchers conclude that PR experts in Nigeria should keep an eye on AI developments, stimulate the integration of people and businesses. Keywords: Evaluation, Artificial Intelligence, Contemporary Public Relations, Practice, Nigeria