Research Article CMC-007 Open Access

Assessment of the Challenges and Benefits of Artificial Intelligence in Radio Broadcasting in Nigeria

Article: CMC-007 Published: January 1, 2024

Abstract

Radio broadcasting industry in Nigeria has experienced tremendous growth and transformation in recent years. This is made possible by the integration of Artificial Intelligence which plays a major role in the revolution. This study explored the benefits, challenges and future of Artificial Intelligence in radio broadcasting in Nigeria, using a qualitative research method. The study found that Artificial Intelligence has transformed radio broadcasting media production. Also, it has played an essential role in promoting the radio listening experience and has remodeled the way we experience radio broadcasting. The usefulness of Artificial Intelligence in broadcasting cuts across different dimensions both in editing, content creation and content moderation. The study equally found that tendency for bias in AI algorithms, lack of creativity in AI generated contents, and tendency for job displacement were challenges faced in the applications of Artificial Intelligence in radio broadcasting. Moreover, the study found that, as Artificial Intelligence technology continues to advance, more experiences in innovations and transformations are expected within the radio broadcasting industry and beyond.
Keywords: Artificial Intelligence, radio broadcasting, radio broadcasting industry.