Artificial Intelligence and the Promotion of Advertising Business in Nigeria

The evolution of technology has brought a radical shift in the business world. It has revolutionalised
the way we create and consume media messages especially advertising. Artificial intelligence is the
most important technologies in the world today that has influenced everything we do today
especially advertising and marketing. Platforms like ChatGPT have changed how advertising are
created. This study examined the effects of AI in promoting advertising business in Nigeria. The
objective is to look at the benefits, prospects and challenges of adopting AI in the advertising
industry. The study was anchored on Technological Acceptance Model (TAM) and Diffusion of
Innovation theory. It also adopted the Library research method where data were gathered through
relevant literatures such as journals, reports and websites. The study shows that AI no doubt has
the potential to transform the advertising industry. It has significant impact in the advertising
business but has come with lots of challenges. Though AI has really revolutionalised the advertising
and marketing industry, human beings still have a special touch which AI cannot replace. Human
beings need to be in charge of creating advertising and not rely totally on machines.

Keywords: Impacts, Artificial intelligence, promotion, advertising, business