Communication and Media Codes Journal

A JOURNAL OF THE DEPARTMENT OF MASS COMMUNICATION, UNIVERSITY OF NIGERIA, NSUKKA

ISSN: 3093-0693

ARTIFICIAL INTELLIGENCE AND PUBLIC RELATIONS: CATHOLIC CHURCH IN PERSPECTIVE

John ALABI

Abstract

In the knowledge economy and problem solving enterprise of the 21st century, Artificial Intelligence (AI) is gradually being embraced and becoming a valuable tool in the minds and hands of different institutions either as a nation, an organisation/company or even as an individual, as the AI skills are being integrated in public relations and development of the human society. The religious institutions and bodies are not left out in the uses and benefits of AI in their various activities relating to different publics. The Catholic Church identifies and relates with her publics – the innovators and end users. The letter of Pope Francis, written to celebrate the 2024 World Communication Day, formed the working document for this paper as it was surveyed and some interpretative commentary given. It highlighted the genuine fears and concerns of the evils and disadvantages of AI to the human person and its relations as they point to social isolation, cognitive pollution, creating group-thinking among other issues. The paper also adopted the survey researches done by Gartner Incorporated and Oluwadiya et al. (2023). The findings revealed and corroborated the position of the Catholic Church that AI without ethics gradually diminishes humanity (human intelligence and communication). Thus, the development and usage of AI should be with the wisdom of the heart and geared towards a fully human communication. Keywords: Artificial Intelligence, Institution, Public relations, Catholic Church, Human communication
Volume:
Vol. 2. January, 2025
Year of Publication:
2025

Editorial Team

Editor-in-Chief

Prof. Michael O. Ukonu

Deputy Editor-in-Chief

Dr Blessing Chinweobo-Onuoha

Associate Editors

Prof. L.I. Anorue

Prof. J. Wogu

Prof. G. Ezeah

Prof. C.C. Okpoko

Review

Dr Chidiebere Nwachukwu

Dr Ozioma Nwokedi

Dr Victor Nwogbo

Dr Belinda Anyakoha

Dr Uchenna Eze

Dr Ike Ugbor

Secretary

Dr Stephen Ogbodoh

Design Editor

Dr Ike Elike

Business Manager

Dr Martin Ezugwu

Editorial Consultants

Prof. Nnanyelugo Okoro, Department of Mass Communication, University of Nigeria, Nsukka, Enugu State

Professor Sunny Udezeh, Department of Mass Communication, Enugu State University of Science and Technology, Enugu, Enugu State

Professor Ezekiel Asemah, Vice Chancellor’s Office, Glorious Vision University, Benin, Edo State

Professor Jude Terna Kur, Department of Information Science and Media Studies, Federal University of Technology, Minna, Niger State

Prof. Rotimi Williams Olatunji, School of Communications, Lagos State University, Ojo, Lagos State

Prof Walter Ihejirika  

Dr. Chukwujekwu Charles Onwuka Department of Sociology, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus. Email: cc.onwuka@coou.edu.ng
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