As the 21st century unfolds, advancements in Artificial Intelligence (AI) have revolutionized various industries, and the broadcast sphere is no exception. This study explores the role of AI in 21st century particularly how it has transformed broadcasting. Using a Survey method and FGD with 8 members of the Nigerian Union of Journalist from 4 chapels in Makurdi metropolis, the study found that, AI’s integration into broadcasting introduces numerous advantages such as AI-powered content generation and recommendation systems enable personalized and targeted content delivery. By understanding user preferences and habits, AI algorithms suggest tailored content, enhancing user engagement and satisfaction. AI-driven automation technologies streamline the production process, reducing human effort and costs, it unlocks the potential for real-time analytics and data-driven decision-making, allowing broadcasters to gain valuable insights into audience behavior, content performance, and market trends. Findings show that one AI in the broadcasting sector helps to automate labor-intensive tasks, also automatically analyze vast amounts of audio data, enabling efficient content indexing, metadata extraction, and search capabilities and presents radio broadcasters with novel opportunities to engage their audiences. Natural Language Processing (NLP) techniques empower AI-powered chatbots and virtual assistants, transforming audience interaction and support services. Chatbots can provide instant response to listener queries, offer personalized recommendations, and deliver interactive content experiences. The study concludes that the use of AI in radio broadcasting have significantly revolutionalized radio broadcasting From personalized content delivery to automated production processes and actionable analytics. The study recommends that by embracing AI technologies, broadcasters can transcend traditional limitations and tap into the vast potential of AI to navigate the communication landscape of the 21st century.