Artificial Intelligence (AI), a Deep Learning Or Cheating Tool Among Nigerian University Students in Film and Media Studies

This study assessed the extent Artificial Intelligence (AI) can be used either as a Deep Learning or
Cheating Tool among Nigerian University Students in Film and Media Studies. The problem
addressed here was that since its invention in 2015, AI has grown to become an indispensable tool
in many fields of life including education. This research therefore investigated the extent AI can be
effectively used in the review of Nigerian movies. Digital Generative Multimedia Tool Theory
(DGMTT) serves the theoretical foothold. This study employs the pragmatic approach of
research design, which informs the choice of concurrent triangulation of mixed research design
that used questionnaire, interview and quasi experimental test methods. A total of 400
undergraduate students in 3 tertiary institutions in Nigeria were studied. Findings indicated that
96% (384) of the respondents said AI can be used as learning tool in the field of Film and Media
Studies. It also showed that 59% (236) of the research participants said AI can be a threat to
learning especially in the field of Film and Media Studies.It equally revealed the AI apps lacked
specific data and inputs for effective review of the selected Nigerian movies. The study concludes
that although AI can be generally used to enrich teaching and learning process of students in Film
and Media Studies, excessive reliance on AI can stifle creativity, critical thinking and make the
students lazy. The study, therefore, recommended that Nigerian experts in the fields of advanced
media technologies should develop AI that can be used to analyse Nigerian films.

Keywords: Artificial Intelligence, Deep Learning, Cheating, Film Studies and Students