Communication and Media Codes Journal

A JOURNAL OF THE DEPARTMENT OF MASS COMMUNICATION, UNIVERSITY OF NIGERIA, NSUKKA

ISSN: 3093-0693

ARTIFICIAL INTELLIGENCE (AI), A DEEP LEARNING OR CHEATING TOOL AMONG NIGERIAN UNIVERSITY STUDENTS IN FILM AND MEDIA STUDIES

Marie C. Obasi,
Abdullahi Aliyu Maiwada

Abstract

This study assessed the extent Artificial Intelligence (AI) can be used either as a Deep Learning or Cheating Tool among Nigerian University Students in Film and Media Studies. The problem addressed here was that since its invention in 2015, AI has grown to become an indispensable tool in many fields of life including education. This research therefore investigated the extent AI can be effectively used in the review of Nigerian movies. Digital Generative Multimedia Tool Theory (DGMTT) serves the theoretical foothold. This study employs the pragmatic approach of research design, which informs the choice of concurrent triangulation of mixed research design that used questionnaire, interview and quasi experimental test methods. A total of 400 undergraduate students in 3 tertiary institutions in Nigeria were studied. Findings indicated that 96% (384) of the respondents said AI can be used as learning tool in the field of Film and Media Studies. It also showed that 59% (236) of the research participants said AI can be a threat to learning especially in the field of Film and Media Studies.It equally revealed the AI apps lacked specific data and inputs for effective review of the selected Nigerian movies. The study concludes that although AI can be generally used to enrich teaching and learning process of students in Film and Media Studies, excessive reliance on AI can stifle creativity, critical thinking and make the students lazy. The study, therefore, recommended that Nigerian experts in the fields of advanced media technologies should develop AI that can be used to analyse Nigerian films. Keywords: Artificial Intelligence, Deep Learning, Cheating, Film Studies and Students
Volume:
Vol. 2. January, 2025
Year of Publication:
2025

Editorial Team

Editor-in-Chief

Prof. Michael O. Ukonu

Deputy Editor-in-Chief

Dr Blessing Chinweobo-Onuoha

Associate Editors

Prof. L.I. Anorue

Prof. J. Wogu

Prof. G. Ezeah

Prof. C.C. Okpoko

Review

Dr Chidiebere Nwachukwu

Dr Ozioma Nwokedi

Dr Victor Nwogbo

Dr Belinda Anyakoha

Dr Uchenna Eze

Dr Ike Ugbor

Secretary

Dr Stephen Ogbodoh

Design Editor

Dr Ike Elike

Business Manager

Dr Martin Ezugwu

Editorial Consultants

Prof. Nnanyelugo Okoro, Department of Mass Communication, University of Nigeria, Nsukka, Enugu State

Professor Sunny Udezeh, Department of Mass Communication, Enugu State University of Science and Technology, Enugu, Enugu State

Professor Ezekiel Asemah, Vice Chancellor’s Office, Glorious Vision University, Benin, Edo State

Professor Jude Terna Kur, Department of Information Science and Media Studies, Federal University of Technology, Minna, Niger State

Prof. Rotimi Williams Olatunji, School of Communications, Lagos State University, Ojo, Lagos State

Prof Walter Ihejirika  

Dr. Chukwujekwu Charles Onwuka Department of Sociology, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus. Email: cc.onwuka@coou.edu.ng
WhatsApp no: 08064396459