Re-Evaluation of Communication Concept in the Era of Communicative Artificial Intelligence

This paper interrogated the deconstruction of Communication by the invention of Artificial
Intelligence which has culminated in machine playing the role of a communicator in a
communication process. The paper scrutinized some of the classical definitions of communication
and argued that given their anthropogenic bents, they have become archaic and consequently
irrelevant and incorrect in the present communication milieu. Gerbner’s Model of Communication
(1956) was used to provide theoretical support for the discourse. The paper advocated convocation
of intellectual and academic conferences for communication, media and journalism scholars from
across the globe to brainstorm on a new and acceptable definition of communication to reflect the
new role of technology in the 21st century communication ecosystem. It also recommended
revision of all existing literature in the field of study to accommodate the new definitions of
communication that will emanate from such discourses in the interest of learning and scholarship.

Keywords:
Artificial Intelligence, Communicative Artificial Intelligence, Communication,

Communication Model, Technology