Communication and Media Codes Journal

A JOURNAL OF THE DEPARTMENT OF MASS COMMUNICATION, UNIVERSITY OF NIGERIA, NSUKKA

ISSN: 3093-0693

RE-EVALUATION OF COMMUNICATION CONCEPT IN THE ERA OF COMMUNICATIVE ARTIFICIAL INTELLIGENCE

Oko, Theophilus Phd,
Ezema, I. Samuel Phd

Abstract

This paper interrogated the deconstruction of Communication by the invention of Artificial Intelligence which has culminated in machine playing the role of a communicator in a communication process. The paper scrutinized some of the classical definitions of communication and argued that given their anthropogenic bents, they have become archaic and consequently irrelevant and incorrect in the present communication milieu. Gerbner’s Model of Communication (1956) was used to provide theoretical support for the discourse. The paper advocated convocation of intellectual and academic conferences for communication, media and journalism scholars from across the globe to brainstorm on a new and acceptable definition of communication to reflect the new role of technology in the 21st century communication ecosystem. It also recommended revision of all existing literature in the field of study to accommodate the new definitions of communication that will emanate from such discourses in the interest of learning and scholarship. Keywords: Artificial Intelligence, Communicative Artificial Intelligence, Communication, Communication Model, Technology
Volume:
Vol. 2. January, 2025
Year of Publication:
2025

Editorial Team

Editor-in-Chief

Prof. Michael O. Ukonu

Deputy Editor-in-Chief

Dr Blessing Chinweobo-Onuoha

Associate Editors

Prof. L.I. Anorue

Prof. J. Wogu

Prof. G. Ezeah

Prof. C.C. Okpoko

Review

Dr Chidiebere Nwachukwu

Dr Ozioma Nwokedi

Dr Victor Nwogbo

Dr Belinda Anyakoha

Dr Uchenna Eze

Dr Ike Ugbor

Secretary

Dr Stephen Ogbodoh

Design Editor

Dr Ike Elike

Business Manager

Dr Martin Ezugwu

Editorial Consultants

Prof. Nnanyelugo Okoro, Department of Mass Communication, University of Nigeria, Nsukka, Enugu State

Professor Sunny Udezeh, Department of Mass Communication, Enugu State University of Science and Technology, Enugu, Enugu State

Professor Ezekiel Asemah, Vice Chancellor’s Office, Glorious Vision University, Benin, Edo State

Professor Jude Terna Kur, Department of Information Science and Media Studies, Federal University of Technology, Minna, Niger State

Prof. Rotimi Williams Olatunji, School of Communications, Lagos State University, Ojo, Lagos State

Prof Walter Ihejirika  

Dr. Chukwujekwu Charles Onwuka Department of Sociology, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus. Email: cc.onwuka@coou.edu.ng
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