Communication and Media Codes Journal

A JOURNAL OF THE DEPARTMENT OF MASS COMMUNICATION, UNIVERSITY OF NIGERIA, NSUKKA

ISSN: 3093-0693

Exploration of the Use of Artificial Intelligence Tools as Aesthetic Elements in Select Nollywood Movies

Ohaja, Edith Ugochi,
Ugo, Solomon Ugo
Michael O. Ukonu

Abstract

This study sought to highlight how important AI is in contemporary film production, identify how specifically it has been used to enhance the aesthetics of Nollywood movies and challenges in its deployment. The study was anchored on the Technology Acceptance Model. The research was a qualitative one and the researchers used the in-depth interview method with an interview guide as the instrument for data collection. The population of study comprised the producers and other crew members of the movies studied. Others knowledgeable in Nollywood productions like movie directors, producers, movie review journalists and film aesthetics scholars formed part of the population. Convenience sampling technique was used to select nine respondents for the study and three movies released between 2022 and 2024 were the focus, namely, ‘Treasure in the Sky,’ ‘Too Sure To Lose,’ and ‘Win or Lose,’ given the newness of widespread use of AI. The results of the study revealed, inter alia, that while AI tools are helpful in enhancing aesthetic elements such as costume, pyrotechnics, sound, lighting and translation/sub-titling, they are minimally deployed in Nollywood productions. It was, therefore, recommended, among other things, that Nollywood movie producers should intensify efforts towards quelling resistance to AI use, introduce and broaden the incorporation of AI tools for such purposes as visual effects, realistic facial animation and storyboarding. The study also recommended more investment in Nollywood by the public and private sector to facilitate the use of AI tools to make Nollywood movies more competitive internationally. Key Words: Artificial Intelligence, Aesthetics, Aesthetic Elements, Nollywood, Movies
Volume:
Vol. 2. January, 2025
Year of Publication:
2025

Editorial Team

Editor-in-Chief

Prof. Michael O. Ukonu

Deputy Editor-in-Chief

Dr Blessing Chinweobo-Onuoha

Associate Editors

Prof. L.I. Anorue

Prof. J. Wogu

Prof. G. Ezeah

Prof. C.C. Okpoko

Review

Dr Chidiebere Nwachukwu

Dr Ozioma Nwokedi

Dr Victor Nwogbo

Dr Belinda Anyakoha

Dr Uchenna Eze

Dr Ike Ugbor

Secretary

Dr Stephen Ogbodoh

Design Editor

Dr Ike Elike

Business Manager

Dr Martin Ezugwu

Editorial Consultants

Prof. Nnanyelugo Okoro, Department of Mass Communication, University of Nigeria, Nsukka, Enugu State

Professor Sunny Udezeh, Department of Mass Communication, Enugu State University of Science and Technology, Enugu, Enugu State

Professor Ezekiel Asemah, Vice Chancellor’s Office, Glorious Vision University, Benin, Edo State

Professor Jude Terna Kur, Department of Information Science and Media Studies, Federal University of Technology, Minna, Niger State

Prof. Rotimi Williams Olatunji, School of Communications, Lagos State University, Ojo, Lagos State

Prof Walter Ihejirika  

Dr. Chukwujekwu Charles Onwuka Department of Sociology, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus. Email: cc.onwuka@coou.edu.ng
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