Communication and Media Codes Journal

A JOURNAL OF THE DEPARTMENT OF MASS COMMUNICATION, UNIVERSITY OF NIGERIA, NSUKKA

ISSN: 3093-0693

ARTIFICIAL INTELLIGENCE (AI): A TRANSFORMATIVE, YET NUANCED FRONTIER IN DEVELOPMENT COMMUNICATION TEACHING AND PRACTICE

BUBA, Bala,
OGBE, Sunday John (PhD)

Abstract

This study examines the transformative potential of Artificial Intelligence (AI) in development communication teaching and practice. It explores the opportunities and challenges associated with AI integration, emphasizing the need for a nuanced approach that prioritizes ethical considerations and responsible implementation. A quantitative cross-sectional survey of 50 development communication educators and practitioners in Nigeria revealed a strong consensus on AI’s potential to enhance content creation, data analysis, and audience engagement. However, concerns were raised regarding algorithmic biases, the digital divide, and the need for critical media literacy. The study underscores the importance of addressing these challenges through fairness-aware algorithms, expanded access to technology and digital literacy training, and the development of ethical guidelines and regulatory frameworks. By navigating the complexities of AI integration, development communication can harness its power to drive positive social change while mitigating potential risks. This research contributes to the ongoing discourse on AI’s role in development communication, offering insights for educators, practitioners, and policymakers to navigate this evolving landscape responsibly and effectively. Keywords: Artificial intelligence, Development communication, Opportunities, Challenges, Social change, Inclusive development
Volume:
Vol. 2. January, 2025
Year of Publication:
2025

Editorial Team

Editor-in-Chief

Prof. Michael O. Ukonu

Deputy Editor-in-Chief

Dr Blessing Chinweobo-Onuoha

Associate Editors

Prof. L.I. Anorue

Prof. J. Wogu

Prof. G. Ezeah

Prof. C.C. Okpoko

Review

Dr Chidiebere Nwachukwu

Dr Ozioma Nwokedi

Dr Victor Nwogbo

Dr Belinda Anyakoha

Dr Uchenna Eze

Dr Ike Ugbor

Secretary

Dr Stephen Ogbodoh

Design Editor

Dr Ike Elike

Business Manager

Dr Martin Ezugwu

Editorial Consultants

Prof. Nnanyelugo Okoro, Department of Mass Communication, University of Nigeria, Nsukka, Enugu State

Professor Sunny Udezeh, Department of Mass Communication, Enugu State University of Science and Technology, Enugu, Enugu State

Professor Ezekiel Asemah, Vice Chancellor’s Office, Glorious Vision University, Benin, Edo State

Professor Jude Terna Kur, Department of Information Science and Media Studies, Federal University of Technology, Minna, Niger State

Prof. Rotimi Williams Olatunji, School of Communications, Lagos State University, Ojo, Lagos State

Prof Walter Ihejirika  

Dr. Chukwujekwu Charles Onwuka Department of Sociology, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus. Email: cc.onwuka@coou.edu.ng
WhatsApp no: 08064396459